
MEET THE TEAM
We are entrepreneurs ourselves, it’s in our DNA and heart. Together our team has started more than 20 companies from scratch. We have probably committed most of the mistakes out there, recruited the wrong persons, have had too little capital, grown too fast, pushed too hard – well, you name it. But all the mistakes made in our own entrepreneurial journeys have given us a lot of strength, experience and a clear vision when we look at new companies to invest in, and in the work with our current portfolio companies.

Niklas Eriksson,
Finance Manager - On parental leave
With background from a Big4 company, Niklas has acquired broad expertise within the financial field in several industries and companies of different sizes. His team covers everything from book keeping, reporting and controlling to efficiency improvements and business support.

Diana Selguson,
Group CMO & Deputy CEO
With a track record from fast growing companies such as Natural Cycles, Karma and MOHV, and also multinationals such as Oriflame, Diana knows how to build, optimize and scale marketing departments and build strong brands. Her areas of expertise are marketing & expansion strategies.

Erina Doreen Nyanjala
Marketing Coordinator
Erina is a creative marketing professional with extensive knowledge of E commerce. She has worked with various marketing campaigns where she’s been a major part of the whole marketing plan from start to finish. Apart from that she loves travelling and planning events.

Krister Pihlgren
Head Of Accounting
Krister is responsible for our accounting section and has a broad range of experience in this department. He has worked with different companies in-house and shared-service center. His passionate about his job, and finding efficient solutions. You will find Krister cold bathing every morning to boost up his mental strength and other benefits that come along.