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We are entrepreneurs ourselves, it’s in our DNA and heart. Together our team has started more than 20 companies from scratch. We have probably committed most of the mistakes out there, recruited the wrong persons, have had too little capital, grown too fast, pushed too hard – well, you name it. But all the mistakes made in our own entrepreneurial journeys have given us a lot of strength, experience and a clear vision when we look at new companies to invest in, and in the work with our current portfolio companies.


Niklas Eriksson, 
Finance Manager - On parental leave

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With background from a Big4 company, Niklas has acquired broad expertise within the financial field in several industries and companies of different sizes. His team covers everything from book keeping, reporting and controlling to efficiency improvements and business support.


Rebecca Eriksson

CEO Eqwin

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Rebecca is in charge of the Renevatio group's real estate projects. She knows every corner of every building, handles purchasing, negotiations and renovations. A serious approach, with a contagious laugh - and the group's most impressive sports career track record.


Johanna Adlertz

Manager Call Center & Events

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Johanna knows how to build strong teams and is passionate about leadership - and winning. She has successfully scaled service- and call center organizations and sets the bar high with a strong ambition and a killer attitude that never goes unnoticed.


Jenny Douhan
Group CFO

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Jenny has a broad expertise within the financial field; accounting, auditing and business advisory for companies in different sizes and industries. Apart from that Jenny will win any horrorfilm genre quiz, if you dare to challenge her then give it a try.


Magnus Jopevi, CEO & Founder

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Since the early 2000s Magnus has been a serial entrepreneur with now almost 20 years of experience from startups, scaleups and exits.His expertise lies within sales and building successful organizations.


Diana Selguson,

Group CMO & Deputy CEO

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With a track record from fast growing companies such as Natural Cycles, Karma and MOHV, and also multinationals such as Oriflame, Diana knows how to build, optimize and scale marketing departments and build strong brands. Her areas of expertise are marketing & expansion strategies.


Sandra Nordén 
Finance assistant

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Apart from ensuring a flawless bookkeeping and salaries being paid to the portfolio companies’ employees, Sandra has also got some serious (and kind of surprising) crocheting skills.


Susanne Hultberg 
Finance assistant

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Answering email quicker than lightning, this book keeping / pay roll / accounting master can master the most, except the so called chair challenge (ask her).

Frida Johansson
Content Creator

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Our creative content creator with a background within performance marketing, search engine marketing and social media. A wide knowledge within digital consumer behavior. Frida is also a true dog lover, she is always up for a road trip or snowboarding in the north!

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Erina Doreen Nyanjala
Marketing Coordinator

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Erina is a creative marketing professional with extensive knowledge of E commerce.  She has worked with various marketing campaigns where she’s been a major part of the whole marketing plan from start to finish. Apart from that she loves travelling and planning events. 

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Krister Pihlgren
Head Of Accounting

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Krister is responsible for our accounting section and has a broad range of experience in this department. He has worked with different companies in-house and shared-service center. His passionate about his job, and finding efficient solutions. You will find Krister cold bathing every morning to boost up his mental strength and other benefits that come along.

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Maria Hydén 
Accounting assistant

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Maria is our accounting assistant. She works together with our financial team, where she is in charge of accounting and various tasks involving economy. Except for challenging hikes Maria likes to be in the spotlight, while

dancing country dance from South American.

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