MEET THE TEAM
We are entrepreneurs ourselves, it’s in our DNA and heart. Together our team has started more than 20 companies from scratch. We have probably committed most of the mistakes out there, recruited the wrong persons, have had too little capital, grown too fast, pushed too hard – well, you name it. But all the mistakes made in our own entrepreneurial journeys have given us a lot of strength, experience and a clear vision when we look at new companies to invest in, and in the work with our current portfolio companies.
Niklas Eriksson, Group CFO
With background from a Big4 company, Niklas has acquired broad expertise within the financial field in several industries and companies of different sizes. His team covers everything from book keeping, reporting and controlling to efficiency improvements and business support.
Group CMO & Deputy CEO
With a track record from fast growing companies such as Natural Cycles, Karma and MOHV, and also multinationals such as Oriflame, Diana knows how to build, optimize and scale marketing departments and build strong brands. Her areas of expertise are marketing & expansion strategies.